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Real Estate News
5 things your listing video team needs to know
Real estate video has come a long way from iPhone cuts with listing descriptions dubbed over them. Some listing videos look like they could be Super Bowl commercials. If you’re looking to have professional content that showcases a property in all its glory, here are five things your video team better know.
The 3 R’s of building trust with clients
Keep these three pillars of trust-building in mind when working with clients, and you’ll enjoy a long-term relationship filled with repeat business and personal referrals.
Now accepting beta testers: YourHomeBenefit
“Do you know anybody looking to buy or sell a home?” This is the age-old question Realtors use to ask their network for referrals. After all, an agent’s sphere of influence accounts for over 60% of their business.
Find the best tenant and maximize the ROI of your rental
You have a pool of tenants. They all meet the same criteria: good credit, stable income, and no criminal history. How do you narrow down your choice? After all, the best way to maximize the ROI on a rental property is to find a great tenant and keep them in the rental.
Why real estate tech needs the human touch
Think about your iPhone. Now think about Amazon. What do they have in common? Both are feats of engineering and technology. They provide convenience and reliability. But both also offer something else beyond the technology: an excellent customer experience.
How agents can become influencers
In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal and professional brand.
How to turn training into a talent magnet
The real estate industry has a learning curve problem. While it has a shallow entry to get started as a real estate agent, it’s a steep uphill climb to become a successful agent. Ask any top performer how they achieved their success and they’ll cite two factors. The first is hard work. And the second is excellent training.
WATCH: The services shaping tomorrow’s successful brokerages
The edges of the business, including mortgage, settlement and insurance, have become core to broker profitability. What’s next, and how does the use of data impact broker success?
6 daily prospecting activities new agents can’t afford to skip
The beginning is always the hardest, and it can be overwhelming for a newbie. But by pursuing these six avenues, new agents can get their business up and running and, most importantly, profitable by taking action every day.
WATCH: Understanding user experience
The user experience requirements are vastly different if your end user is a real estate agent versus a consumer. Get tips and tricks to help you better design for your intended audience.